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● A Performance Score for every team member — verified, not self-reported

Know where your team stands. Earned, not self-reported.

Vitaro is a lightweight performance platform for small teams — sales, real estate, or anyone running a pipeline. Your deals, your accounts, your follow-ups, plus a Performance Score for every team member that's actually earned.

It's not scoring the deal — it's scoring you. This isn't a prediction of which deals will close — plenty of CRMs already do that. It's a measure of who's actually doing the work, built from real activity instead of a number someone typed in about their own performance.

30 days free, no credit card required. First 50 teams pay $20/month, forever — $49/month per team after that. No per-seat fees.

62/100
Needs Work
Activity
88
Results
41
18 of 21 open deals touched in the last 10 days. Weighted 50/50 Activity to Results.
A real example, not a highlight reel — an honest score is more useful than a flattering one.
Deals move → Activity
+
Deals close → Results
=
Activity + Results → Score
Not a spreadsheet. An actual board.

Drag deals across stages, see totals per column, know exactly what's stale at a glance.

Contacted2
$18,700
Talon Financial
$18,700 · 20% likely
today
JS
Demo Scheduled1
$31,000
Halcyon Retail Group
$31,000 · 40% likely
2d ago
DF
Closed Won1
$42,000
Crestline Manufacturing
$42,000
today
JS
Same pipeline, right in your pocket.

The board adapts to one stage at a time on your phone — swipe between tabs instead of squinting at a tiny kanban board.

New (3)
Contacted (4)
Demo (1)
Won (1)
Contacted4
$47,100
Talon Financial
$18,700 · 20% likely
today
JS
Bluepeak Systems
$6,200 · 20% likely
3d ago
DF
Ridgemont Foods
$12,400 · 20% likely
today
JS
Ironbridge Supply
$9,800 · 20% likely
5d ago
DF
Already wired into the tools you use.

No new inbox to check and no separate calendar to keep in sync — Vitaro connects to what you're already running.

Zapier
6,000+ apps, zero code
Gmail
Send and auto-log from your inbox
Google Calendar
Schedule meetings straight from a deal
REST API
Build your own, if you need to

01

Every point in your score traces back to something real that happened.

Stage changes. Closed deals. Activity. Results. Real timestamps. Nothing self-reported. Nobody types in their own performance, and nobody can dress it up before a review.

Why it matters: reviews get built on what actually happened, not who reported the best week.

02

Owners see everything. Team members see their own.

As the owner, you see the whole team's performance, and can click into anyone's score to see exactly why. Everyone else only ever sees their own — a straight answer to "where do I actually stand," not a coworker's opinion of them.

Why it matters: an owner can spot who's stuck before a deal is lost — and a team member never has to wait for a review to find out how they're doing, or feel watched by their peers to get there.

What the owner sees
Jordan88
Sam51
Alex74
What Sam sees (logged in as Sam)
Your score51
Your open deals6
03

Built for the ones who show up and do the work.

Not enterprise software, not per-seat pricing that punishes you for growing. Just the pipeline, the accounts, and the follow-ups a small team actually needs — nothing you'll never touch.

Why it matters: you're up and running today, not three months into an onboarding project.

04

A little AI help, only when you ask for it.

Generate a quick brief on a deal, draft a follow-up email from what's actually been logged, or get a suggested next task — one click, always optional. It never runs on its own and never invents details that aren't in your activity log.

Why it matters: it saves you a few minutes when you want it — it doesn't become a chatbot you have to manage.


One flat price. No per-seat tax.

Every feature, every integration, no matter how many team members you add. 30 days free on either plan, no credit card required.

Founding rate
$20/mo, forever
Locked in for life — limited to the first 50 teams that sign up.
  • Everything in Standard
  • Price never goes up, ever
Standard
$49/mo
One flat price for the whole team — unlimited team members, unlimited deals.
  • Pipeline, accounts, Performance Score
  • Zapier, Gmail, Calendar, REST API
  • AI briefs, summaries & drafts

Cancel anytime. No contracts, no per-seat fees.


A few honest answers.
What happens to my data if I cancel?
Nothing gets deleted. Canceling locks access until you resubscribe — it doesn't wipe your pipeline. You can export everything to CSV any time, canceled or not.
How is my data secured?
Every team's data is isolated at the database level, not just hidden in the interface — a team member's account can only ever query their own deals, and another team's data isn't reachable by yours at all.
Can I bring in my existing CRM data?
Yes — import your deals from a CSV to get started. Most CRMs (Pipedrive, HubSpot, Copper) let you export your pipeline as a CSV in a couple clicks.

Know where you stand.

30 days free. First 50 teams pay $20/month, forever — $49/month per team after that. No contracts.

Get in touch

Tell us what's going on — this sends straight to a real inbox, not a ticket queue.